Meta’s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos. Instagram announced that it is expanding Reels trending ads (RTA) ...

Instagram is quickly closing the gap between its platform and TikTok, as part of its ongoing plot to swallow the politically-struggling video app whole. The Meta-owned platform launched a few new ...

With half the world's population using Meta's family of apps, the social media powerhouse is still focused on helping brands tap into cultural conversations. Ahead of its NewFronts presentation on ...

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations for advertisers. The company announced the new offerings in a blog post ...

Instagram Reels are a fun way to show your creativity and reach more people. But just making a good video is not enough—you also need the right hashtags to get noticed. Hashtags help Instagram know ...

From the Gajagamini walk to the ‘One Love’ reels — looking at trends that went viral on the ’gram in the first half of the year Blink and half the year has gone! And in the last six months, it is safe ...

Old songs trending again is no accident. From Instagram Reels nostalgia to films like Dhurandhar using retro hits, here's why classic tracks are going viral across generations.

As governments around the world express growing concerns about TikTok, its rival Instagram Reels is getting a series of updates aimed at creators. Meta announced today that it’s adding a dedicated ...